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Tumblr founder and CEO David Karp announced today at the Digitial Life Design (DLD) conference that the service is now serving 120 million people and 15 billion pageviews every month. Speaking about how Tumblr differs from traditional “editorial” services like WordPress, Karp quoted figures from website traffic measuring company Quantcast, not directly referencing internal figures from its own analytics. (via Tumblr: Serving 120m People, 15bn Pageviews A Month)